By Jinx Ge | 23 September 2025 | 0 Comments
Our Journey at IBC 2025 and Beyond
Walking into the RAI Amsterdam this September, the energy of IBC 2025 was impossible to miss. From the packed halls to the buzz of conversations, it was clear that the media and entertainment industry is alive with ideas and innovation.
Our booth at IBC was buzzing with excitement as we unveiled both familiar favorites and brand-new gear. Here’s what caught the most attention:
Our ICEMAN camera cooling series (ICEMAN, ICEMAN-SE, ICEMAN-PRO) has been a staple, but it was the two new models — ICEMAN-FZ100 for FZ100 batteries and ICEMAN-E6 for LP-E6P batteries — that really stood out. Visitors loved seeing how compact and efficient these cooling solutions are for today’s demanding shoots.
The Pocket 3 Battery Grip family also grew with two exciting additions. Alongside the PBH-3 and PBH-3PRO, we introduced the PBH-3FLASH (with a built-in display, 5000mAh capacity, and 20W fast charging) and the PBH-3EVO. The PBH-3FLASH, in particular, became a show favorite — people couldn’t stop asking about it.
The ARES-SE dual-hand Z-axis stabilizer was another hot topic, especially for operators pairing it with gimbals. It adds an extra layer of smoothness to every shot.
We also debuted the IRON-311QD 11-inch damping arm with F22 quick release. With its non-toothed design and built-in damping suspension, it gives operators precise, reliable control in a compact form.
And of course, the star of the show for many was the THANOS-PROCINE ELITE steadycam system. With its Isoelastic Arm and a wide payload range (5–27kg), plus major upgrades to the vest, shock-absorbing arm, and balance rod, it offers a noticeably smoother and more comfortable operating experience — perfect for lightweight rigs and heavier setups alike.
Seeing the crowd’s reactions to these innovations was inspiring and reminded us why IBC is the best place to connect directly with creators.
The best part? One of the highlights for us at IBC was stepping on stage to share what we love doing every day.
Our first session, Portrait Lighting Education, was all about showing how to combine lighting with our light projectors to build beautiful setups for portrait shooting. We walked through different approaches, adjusting lights and lenses live, so the audience could see how small changes completely transform the look and feel of a shot.
The second, Basic Pro Stabilizer System Setup and Movement, got hands-on with our THANOS-PROCINE ELITE steadycam. We broke down the basics of setup and operation, then moved into practical movement techniques — the kind of foundation every camera operator needs for smooth, cinematic shots.
Both sessions turned into interactive learning moments, where we shared our approach but also picked up great perspectives from the audience. That exchange of ideas is exactly what makes IBC so special.
Once the show wrapped up, our journey continued. We hit the road to Belgium and the northern Netherlands to visit several of our customers. These meetings were less about presentations and more about conversations — listening, exchanging ideas, and mapping out what’s next together. It was inspiring to see how our solutions are being used day-to-day and to explore new opportunities side by side with our partners.
Looking back, IBC 2025 wasn’t just an event — it was a milestone. We return home motivated, grateful for the connections we made, and excited for what’s ahead. Until next year, Amsterdam!
Our booth at IBC was buzzing with excitement as we unveiled both familiar favorites and brand-new gear. Here’s what caught the most attention:
Our ICEMAN camera cooling series (ICEMAN, ICEMAN-SE, ICEMAN-PRO) has been a staple, but it was the two new models — ICEMAN-FZ100 for FZ100 batteries and ICEMAN-E6 for LP-E6P batteries — that really stood out. Visitors loved seeing how compact and efficient these cooling solutions are for today’s demanding shoots.
The Pocket 3 Battery Grip family also grew with two exciting additions. Alongside the PBH-3 and PBH-3PRO, we introduced the PBH-3FLASH (with a built-in display, 5000mAh capacity, and 20W fast charging) and the PBH-3EVO. The PBH-3FLASH, in particular, became a show favorite — people couldn’t stop asking about it.
The ARES-SE dual-hand Z-axis stabilizer was another hot topic, especially for operators pairing it with gimbals. It adds an extra layer of smoothness to every shot.
We also debuted the IRON-311QD 11-inch damping arm with F22 quick release. With its non-toothed design and built-in damping suspension, it gives operators precise, reliable control in a compact form.
And of course, the star of the show for many was the THANOS-PROCINE ELITE steadycam system. With its Isoelastic Arm and a wide payload range (5–27kg), plus major upgrades to the vest, shock-absorbing arm, and balance rod, it offers a noticeably smoother and more comfortable operating experience — perfect for lightweight rigs and heavier setups alike.
Seeing the crowd’s reactions to these innovations was inspiring and reminded us why IBC is the best place to connect directly with creators.
The best part? One of the highlights for us at IBC was stepping on stage to share what we love doing every day.
Our first session, Portrait Lighting Education, was all about showing how to combine lighting with our light projectors to build beautiful setups for portrait shooting. We walked through different approaches, adjusting lights and lenses live, so the audience could see how small changes completely transform the look and feel of a shot.
The second, Basic Pro Stabilizer System Setup and Movement, got hands-on with our THANOS-PROCINE ELITE steadycam. We broke down the basics of setup and operation, then moved into practical movement techniques — the kind of foundation every camera operator needs for smooth, cinematic shots.
Both sessions turned into interactive learning moments, where we shared our approach but also picked up great perspectives from the audience. That exchange of ideas is exactly what makes IBC so special.
Once the show wrapped up, our journey continued. We hit the road to Belgium and the northern Netherlands to visit several of our customers. These meetings were less about presentations and more about conversations — listening, exchanging ideas, and mapping out what’s next together. It was inspiring to see how our solutions are being used day-to-day and to explore new opportunities side by side with our partners.
Looking back, IBC 2025 wasn’t just an event — it was a milestone. We return home motivated, grateful for the connections we made, and excited for what’s ahead. Until next year, Amsterdam!
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